L.A. Wildfires’ Relief Event Sent For February 22
The following press release is courtesy of Cooler Master and the SOLA Foundation:
Cooler Master Joins SoLa in “Together We Rebuild” Campaign
A Community-Focused Event Supporting Families Affected by the LA Fires
Los Angeles— February 18, 2025 — Cooler Master, a global leader in PC components and tech lifestyle solutions, today announced a collaboration with the SoLa Foundation to host “Together We Rebuild,” a day dedicated to providing resources, healing, and hope for families impacted by the recent Los Angeles fires. The event will be held on Saturday, February 22, from 10 a.m. to 4 p.m. at the SoLa Beehive (1000 E 60th Street) and is expected to serve more than 750 families affected by the Palisades and Eaton fires.
“At Cooler Master, we recognize the incredible challenges these families are facing,” said Wei Yang, Cooler Master North American General Manager. “Our goal is to help them find support, resources, and a sense of community as they rebuild their lives.”
“Together We Rebuild” is made possible through a coalition of partners, including Riot Games, the LA Rams, T-Mobile, It’s Bigger Than Us, and other local organizations. Attendees will have access to a free resource hub, a kids zone, housing and technical support, as well as wellness and self-care opportunities—all aimed at restoring stability in the aftermath of the fires.
Part of the SoLa Foundation’s Ongoing LA Fire Response
The SoLa Foundation has been actively gathering donations, offering public education, and providing direct assistance to those impacted by the fires, including hosting an Altadena school destroyed in the Eaton Fire. By uniting various community organizations, “Together We Rebuild” underscores SoLa’s commitment to uplifting local families during this time of crisis.
Cooler Master and SoLa Foundation: A Partnership Built on Service
Cooler Master’s partnership with the SoLa Foundation is rooted in a shared commitment to community empowerment. In January 2024, Cooler Master’s engineering team worked alongside SoLa youth to build and donate high-end computers, creating the Cooler Master Computer Hub at the SoLa Tech & Entrepreneurship Center. This space now serves over 1,500 South Los Angeles students annually for homework, esports, gaming, and technology education.
How to Help
To learn more about supporting families impacted by the LA fires or contributing to SoLa Foundation’s ongoing relief efforts, please visit the Cooler Master LA Fire Donation Link.
About Cooler Master:
Established in 1992, Cooler Master is a performance PC component and peripherals brand with a track record for advancing the industry. From the world’s first aluminum PC case to our pioneering thermal technologies, Cooler Master is committed to breaking technological boundaries and challenging the status quo. Our focus is to create a community for individuals who dare to stand out and embrace their inventive identity. Whether new builders use a PC as medium for self-expression, or hardcore gamers set up their battle stations to pay homage to their favorite character, we revel in being Wired Different. We are a brand aiming to go above and beyond by creating cool products for awesome people to build in their own way. More information is available at www.coolermaster.com and join us on Instagram, Twitter, Discord and Facebook.
About The SoLa Foundation:
The SoLa Foundation (est. 2018), a 501(c)3 nonprofit affiliate of SoLa Impact, aims to improve the lives of South Los Angeles residents and break the cycle of intergenerational poverty by providing opportunities for education and economic mobility. SoLa’s Technology and Entrepreneurship Center Powered by Riot Games is a state-of-the-art, first-of-its-kind center at the heart of South Central Los Angeles. SoLa provides the community with skills-based technology programming, as well as scholarships and career development opportunities for underinvested communities to ensure Angelenos get increased access to jobs, mentorship, and placement in the most competitive fields of business. Learn more at www.thesolafoundation.org.
