Dabbler Supply, a new hunting apparel brand based in Elk Grove, California, is poised to change the hunting industry with its unique take on duck hunting and waterfowler lifestyle wears for men and women. The brand’s uniqueness and versatility are demonstrated in every piece of apparel, as it fuses waterfowler lifestyle elements with a strong tie back to the the California outdoor sports scene, all with an emphasis on bridging the gap for duck hunters looking to showcase their passion, both in the field as well as out.
The hunting industry is a dynamic one, with several brands coming into the space and creating a niche for themselves in the highly competitive industry. With increasing demands from hunters looking to outfit themselves in gear that is both versatile and quality made, Dabbler Supply is looking to meet the demands of the market.
With its new online direct-to-consumer business that opened in August of this year, Dabbler Supply aims to offer an entirely new model of product-development, and a defined business model that puts customers first.
“Our goal was to create a brand that all duck hunters could be proud to represent,” said Dabbler Supply founder Casey Hartwell. “While we’re huge fans of camo, it’s tough to represent and showcase the waterfowler lifestyle in an environment that’s not conducive to wearing camo gear all the time, like the office, or out for a night on the town, for example. We wanted to create apparel that could be worn out at your local dive and still showcase that you’re as passionate about the hunting lifestyle, if not more, than the guy decked out in camo from head to toe. What better way to do that than by combining design aspects from the outdoor lifestyle industry with design aesthetics and branding that duck hunters lean toward.”
With a decade of experience in the outdoor sports and marketing industry, Hartwell recognized his desire to create a brand specific to meet his needs and lifelong hunting passion. Leveraging his background in the outdoor industry and seeing firsthand the demand for this type of product offering, he was able to take Dabbler Supply from proof of concept to fully operational in less than six months.
“What sets Dabbler Supply apart is its commitment to the consumer,” Hartwell explains. “On the apparel side, it’s all about creating what they’re asking for, while offering unparalleled commitment to quality and dedication to customer service.”
First, we should probably mention we’re from California, yes, the state that everyone associates with Hollywood and surfers, not duck hunters and outdoorsmen. Yes, we have the Pacific Flyway, The Sierra Nevada’s, and Yosemite, however, let’s be honest, California probably isn’t ground zero for hunting gear.
That’s where we come in.
When we launched Dabbler Supply, it was with the intent of creating a brand and product offering that would stand out from the masses. A brand that wouldn’t necessarily blend in, per se, but a brand that would let us showcase our love of the outdoors, in the actual outdoors, as well as when not, all infused with a heavy dose of California lifestyle.
What you’ll find at Dabbler Supply is versatile gear and quality apparel meant for diehard waterfowlers. Gear you can wear in the field, or out, and that’s guaranteed to get noticed for all of the right reasons. Gear that makes you a Pacific Flyway Original.