Category Archives: Industry News

California Sportsman brings you some updated news and events happening in the Northern and Southern parts of California.

Mercury Marine Showcasing Custom Joystick Piloting for Outboards

The following press release is courtesy of Mercury Marine: 

Mercury Marine’s next generation joystick piloting system takes the innovation and art of a joystick-enabled vessel to the next level.  In 2013, Mercury introduced Joystick Piloting for Outboards, the first of its kind in the marine marketplace.  It remains the most precise system on the market and the only system from helm to stern designed to work with a Mercury engine.

Mercury’s new and improved Joystick Piloting for Outboards will be on display and available for demo on multiple boats during the 2018 Miami International Boat Show.  Advanced features that typically require complex user interfaces with third-party systems are fully integrated into one location on the Mercury system.  As the leader in innovation and systems development, Mercury has ensured an outstanding boating experience that benefits the OEMs, dealers and the end consumer.  Boaters now have more confidence when docking a boat or maneuvering at low speeds in the marina.

“Mercury continues to advance its leadership position with our fully integrated joystick control system and no one else in the market can integrate its system technology with the engine like we can,” said Rob Hackbarth, Mercury Marine director of controls and rigging. “Boaters who use Mercury’s Joystick Piloting for Outboards enjoy more control of their boat, quieter operation, steering that is far more responsive than any other system on the market and an aesthetically pleasing design that has an integrated autopilot and autoheading for ease of boating.”

“Not all joystick systems are created equally, and boaters are looking for a manufacturer that can provide them integrated technology that pairs with their engine,” said Dan Balogh, Mercury Marine director of electrical, electronics and software engineering.  “No other outboard joystick control system offers the same set of advanced features as Mercury’s Joystick Piloting for Outboards, which includes Skyhook virtual anchor, VesselView engine information display, and an integrated autopilot system.”

Mercury’s engineering team recently made several evolutionary improvements to the Joystick Piloting System, which is part of the SmartCraft digital technology suite. Together, these enhancements will take boaters to an entirely new level of driving ease and enjoyment.  Some of the new and improved features exclusive to Mercury:

  • New advanced Skyhook modes
    • Drifthook: Maintain heading while allowing boat to drift; perfect for kite fishing
    • Bowhook: Maintain position while allowing heading to change
    • Skyhook Adjust: Adjust skyhook heading in 1 and 10-degree increments
  • Significant improvements in steering capacity, reverse thrust, side-to-side translation speed, rotational spinning
  • Reduced power consumption
  • Improved diagnostics
  • Improved system intelligence

“We have been able to provide the boater an improved joystick experience with 40 percent more available reverse thrust,” said Balogh. “Boaters want an integrated system and what sets our joystick apart from any other in the marketplace is that our remote controls, steering, joystick and engine are all designed to work together.”

These improvements are in addition to the improvements made in 2016 including new contemporary styling, integrated Precision Pilot Pad functionality, LED light ring that changes color to indicate status of Joystick operating mode and the award winning Electronic Steering Helm that replaces the electric steering motor, and provides the operator more intuitive feedback on boat speed, steering angle, wheel turning rate and acceleration. This technology has been widely adopted by Mercury’s boat builder partners who value high precision, responsive steering for their Verado powered joystick boats vs an aftermarket joystick steering system.


Quicksilver Parts Key For Bass Anglers

Photos by Chris Mitchell

The following press release is courtesy of Quicksilver Marine Parts and Accessories: 

With this afternoon’s weigh-in at Lake Martin near Alexander City, Alabama, the newly assembled Quicksilver “QCrew” Water Team will launch into the 2018 Bassmaster Elite Series tournament-fishing season with the highest degree of confidence in the performance of their boats and engines.

This year, new members Mark Daniels, Jr. and Dustin Connell join Quicksilver pros Jacob Powroznik and Stetson Blaylock to round out the four-man team. The team members agree that lubricants and additives from Quicksilver Marine Parts & Accessories will help their boats and engines stand up to the rigors of competitive tournament fishing.

“Every day we fish out here on the Elites we push our gear to the absolute maximum,” said Powroznik, a four-time B.A.S.S. event winner and third-year QCrew member. “Fuel economy, the performance of our motors, protection against wear-and-tear — every bit contributes to our doing our jobs, and I can’t imagine running a full, eleven-event season without Quicksilver products in my boat and motor.”

Blaylock, a second-year Elite pro and winner of several FLW events, begins his second year as part of the QCrew.“Your engine is one of the most important parts of your success on the water, and having reliable oil, parts and accessories is crucial to keeping your engine performing at its best,” said Blaylock.

Daniels, Connell new additions to QCrew

Alabama natives Daniels and Connell are first-year QCrew Water Team members. Both are second-year Elite Series pros coming off highly successful rookie seasons. Connell claimed the 2017 Rookie of the Year honors and won the Ross Barnett event. Daniels, a four-year FLW Tour pro before qualifying for the Elite Series, earned two Top 10 finishes and finished in the top 20 in Angler of the Year standings in 2017.

“Maintenance is one of the most important elements in professional bass fishing, and Quicksilver makes the best lubricants on the market,” Daniels said. “From my fishing reels to my truck and outboard engine, they have me covered.”

“Quicksilver products give me the confidence I need in running my motor at its top performance,” Connell said. “They offer every product to keep my outboard running smoothly and reliably.”

“Quicksilver has expanded the QCrew because of the outstanding fan support, professionalism of the anglers and the overall coverage of Bassmaster Elite events,” said Eric Reilley, Quicksilver Products marketing manager, aftermarket products. “Obviously, the excitement of the tournaments captures fans’ attention, and Quicksilver wants all marine enthusiasts to be aware of our commitment to performance, protection and the peace of mind of our customers.”


Since 1950, discriminating customers in the marine and powersports industries have depended on the Quicksilver brand for their parts, accessories, and engine-care-product needs. Quicksilver Marine Lubricants are engineered to meet and exceed OEM (Original Equipment Manufacturer) and National Marine Manufacturers Association (NMMA) testing standards. Quicksilver’s 4-Stroke oil technology guarantees industry-leading strength and viscosity retention, and ultimate corrosion and wear protection in marine elements. Look for the Marine, Personal Watercraft, Motorcycle, ATV/UTV, V-Twin Motorcycle, and Snowmobile product lines at Wal-Mart and other major retail locations.


Jacob Powroznik’s boat in full competition livery.

Stetson Blaylock’s boat in full competition livery.

Mark Daniels, Jr.’s boat in full competition livery.

Dustin Connell’s boat in full competition livery.



After 25 Years, Wildlife Forever CEO Retiring


The following press release is courtesy of Wildlife Forever: 

White Bear Lake, MN – After 25 years of service to fish and wildlife conservation, Wildlife Forever’s President & CEO, Douglas Grann has announced his retirement and turned over the leadership reins to Pat Conzemius, Executive Vice President.

Grann joined the non-profit organization in March of 1992. Prior to Wildlife Forever, he was Executive Vice President, Voyageur Art specializing in state duck-stamp prints and created the Australia “First of Nation” Duck Stamp Program.  He also served as Director of Operations for the National Wild Turkey Federation, starting their popular Super Fund Banquet program.

Mr. Grann’s responsibilities included the leadership of Wildlife Forever, management of staff and programs, plus creation and development of national campaigns. Grann states his greatest achievement was ensuring no less than 80% of every dollar raised was spent on conservation.  This goal was accomplished for 25 years with 94% of all revenue going directly to mission, confirmed by independent audits, in recent years.

“Wildlife Forever was built and supported by individuals who care deeply about the future of fish and wildlife.” said Mr. Grann.  “I am most thankful for those dedicated members, directors, staff and sponsors who invested in conservation and believed in developing stewardship in America’s youth. Thank you all, it has been a privilege to guide Wildlife Forever.”

Under his direction, numerous national initiatives have flourished.  He was instrumental in the creation of the State-Fish Art Contest (SFA); Master’s Walleye Circuit (MWC), World Walleye Championship (WWC); Handicapped Americans for Wildlife Conservation (HAWC); Theodore Roosevelt Conservation Alliance (TRCA); “Racing for Wildlife” (NASCAR); and the Clean Drain Dry (CD2) Initiative.

One of the best measures of success comes from credibility and what others say about one’s work. Over Grann’s 25-year span, Wildlife Forever has received 60 special recognitions and major awards from state and federal agencies, corporations and governmental organizations.

“It’s been an honor and a pleasure to work with Doug Grann,” said Scott Grieve, Chairman, Wildlife Forever.  “I have served on the Board during Doug’s building of the organization and developing programs.  His tireless work on behalf of conservation and education is admired by everyone who knows him. We look forward to his continued leadership and new role as President of the Board.”

Grieve further said, “Wildlife Forever believes conservation education will ultimately determine the future of America’s fish & wildlife heritage. It is only through education and participation that we will pass on the stewardship of our natural resources to the next generation.”

As Wildlife Forever moves forward this vision remains the same for Pat Conzemius.  Pat has served for the past 10 years as Conservation Director and has handled all conservation projects, partnerships, grants and campaigns.  Conzemius concluded, “I am proud to continue this legacy Doug has built and will do all I can to ensure we maintain the highest of standards and always work to conserve America’s fish and wildlife.”

Wildlife Forever (WF): Wildlife Forever’s mission is to conserve America’s wildlife heritage through conservation education, preservation of habitat and management of fish and wildlife.  For 30 years, WF members have helped to conduct thousands of fish, game and habitat conservation projects across the country. Recent audit reveals a 94% to mission rating.  To join and learn more about the award-winning programs, including work to engage America’s youth, visit

Chicago To Host Winter Sportsman Expo In January



The following press release is courtesy of Heron PR Agency:

Put down the ice auger and join in on the fun of indoor fishing this January with the return of the Chicagoland Fishing, Travel & Outdoor Expo, January 25-28, at the Schaumburg Convention Center, 1551 North Thoreau Drive. Perfect for both the novice and experienced angler or anyone interested in the outdoors, the annual “Sportfishing Spectacular” offers the latest in fishing and outdoor gear, as well as an extensive lineup of seminars with top-notch local and national fishing professionals, and hands on family activities. This year, anglers will have the opportunity to purchase the latest gear and equipment from top manufacturers and retailers, book their next adventurous getaway and browse the newest state-of-the-art fishing boats on the market.

“Our team is extremely passionate about the outdoors and we are excited to bring the Chicagoland Fishing, Travel & Outdoor Expo back to Schaumburg this year,” said Tod Alberto, show manager of the Chicagoland Fishing, Travel & Outdoor Expo. “We aim to offer something for every skill level, and help get all outdoor enthusiasts prepared for the upcoming season! With the nation’s top manufacturers, retailers, and experts in the industry in attendance, we are proud to produce a top-notch expo year after year for the outdoor community in the Midwest.”

Featuring more than 100 travel-related exhibitors (including guides, lodges, resorts and regional promotion agencies), major fishing tackle manufacturers, local fishing retailers, and a diverse selection of fishing boats and kayaks, attendees will be able to see, learn, touch and buy everything they need for their next fishing or outdoor adventure. Expo attendees will also have the opportunity to learn something new or improve their current skill level with the Chicagoland Fishing, Travel & Outdoor Expo’s impressive lineup of seminars led by expert instructors and nationally recognized fishing celebrities.

The Chicagoland Fishing, Travel & Outdoor Expo also features an indoor fly fishing pond for attendees to try their hand at casting or watch trick casting demos. Other highlights of the event include a 5,000-gallon fish tank stocked with bass and pan fish, a virtual fishing experience activity, a birds of prey exhibit, and Chauncey’s Great Outdoors, a family friendly interactive exhibit featuring snakes and reptiles.

The Chicagoland Fishing, Travel & Outdoor Expo will be open Thursday-Sunday, January 25-28, 2018. Show hours are as follows: 12 – 8 p.m. Thursday, January 25 and Friday, January 26; 10 a.m. –8 p.m. Saturday, January 27; and 10 a.m. – 5 p.m. Sunday, January 18.

Tickets can be purchased in advance online and are $12 for adults and $3 for children starting at age six; children 5 years old and younger are free.

For more information on the Chicagoland Fishing, Travel & Outdoor Expo visit

Eastern Beacon Industries develops revolutionary personal protection against active shooters.

The following press release is courtesy of Eastern Beacon Industries: 

Today Eastern Beacon Industries, a company specializing in tactical bags and cases, announced two products that provide ballistic protection from an armed attacker. A Laptop Case and Backpack.

The Laptop Case and Backpack appear normal from the first outside glance, but inside is a different story. Each bag contains 2 lightweight ballistic plates that only weigh 1.6 pounds each! The lightest on the market. These NIJ Certified plates will stop multiple hits from an AK47 rifle, handguns, and edged weapons.

The Laptop Case and Backpack are constructed with rugged nylon, heavy-duty buckles and zippers. Both products are 100% made in the USA and Berry compliant. Each product is patent pending and fills a void in the protection market. The Laptop Case and Backpack will retail around $899.


Eastern Beacon Industries is so confident in these products that they shot one with an AK47 Rifle live on ABC News ( You can view the products on their website:

During the live ABC interview, Eastern Beacon Industries CEO Ron Weaver said, “You are probably carrying a laptop case or backpack now, why wouldn’t you want to carry one with protection to save yourself and your families lives?”

About Eastern Beacon Industries LLC: Eastern Beacon Industries was founded in 2014 as a firearms retailer and provided training to law enforcement and civilians. In 2017, Eastern Beacon Industries transitioned exclusively to designing tactical bags and cases. They are highly sought after by law enforcement officers and protection operators for their tactical products. Eastern Beacon Industries CEO Ron Weaver has 27 years of prior law enforcement experience and just recently retired from the Los Angeles Police Department.


Looking for an inflatable boat or a kayak this holiday season? Or perhaps you need a new motor or some boat accessories?

Well, you just may find what you’re looking for – and for a steal! – at the Ballard Inflatable Boats auction on Saturday, December 2.


Conducted by the James G. Murphy Company, the Ballard Inflatable Boats auction will be held in conjunction with a heavy equipment auction, featuring trucks, vehicles, construction equipment and other machinery.

The heavy equipment auction features at least one item of note for our fishy friends: a 21’ 2015 Thunder Jet Luxor aluminum boat.

The auction will take place both on-site at the company’s 6-acre headquarters in Kenmore, Washington, as well as online at

A preview will be held Friday, December 1, so interested buyers can come check out the inventory and ask questions before the auction goes live on Saturday.

“There is a lot of inventory and everything must go,” said Mike Smith with Murphy Co. “And there are no minimums and no reserves, so it could go for a buck, or it could go for a million.”

The auction will feature around 100 inflatable boats, 50 kayaks, 40 unused outboard motors (some still in the box), seats, consoles, cables and other accessories.

Said Smith, “Anything you can screw or glue to a boat, we’ve got it.”

And don’t worry, if you can’t make it to Kenmore, you can bid online with MurphyLIVE!, a live online bidding system. All you need to do is register at and download the necessary software. According to Smith, people from all over the country go online to bid during these popular heavy equipment auctions. Absentee bids are also accepted.

Check out the auction page online to find out more.

More details:



Preview 8 a.m.-5 p.m., Friday, Dec 1

James G. Murphy Company
18226 68th Avenue NE
Kenmore, WA 98028

Halibut Derby Coming To Dana Wharf



The following is courtesy of  Dana Wharf Sportfishing:

10th annual Halibut Derby is Nov. 1-March 31, 2018.
Prizes awarded
1st place $1,500
2nd place $750
3rd place $500
4th place $250
5th place $100
Top 25 anglers will compete in the FREE FISH OFF halibut drift trip on Sunday, April 8


Join a halibut drift day trip or board any open party local trip ($5 entry fee).
Plus – have the chance to win tons of prizes.
For details, rules and regulations visit
(888) 224-0603

Tips For A Kids’ First Fishing Trip

The following press release is courtesy of Fresno-based Outdoor Empire:

father fishing with daughter

Virginia State Parks Staff

Few memories last as long as those surrounding your first fishing trip ( family’s first RV trip maybe? ). You probably still remember the sights, sounds and smiles of the occasion vividly, and you probably look back on the outing fondly. Now, so many years later, it is time to introduce your children to angling.

You certainly don’t have to do anything fancy to introduce children to the sport, but it helps to have a good game plan in place.

After all, you may be introducing your children to a lifelong hobby, and you want to get started on the right foot.


Good Gear for Kids

a boy in front of fishing netsAdult anglers often enjoy using the most complicated and nuanced tackle and presentations possible in pursuit of their quarry, but this is obviously not a good idea for youngsters. When fishing with kids, simplicity is the name of the game.

This means that it is best to use cane poles or spinning reels instead of bait-casting gear or other complicated systems.

You should probably start young children out by fishing with a bobber and live bait, instead of lures, which is more likely to become snagged on the bottom, and will take some skill to cast and retrieve properly.

Additionally, kids will often appreciate being able to see their float bounce and bob around in the water, rather than trying to use a submersible lure, which requires them to feel and interpret the location of the bait.

To fish this way, you’ll need

  1. A pole strung with lightweight (4- to 8-pound-test will suffice) fishing line. To this, you’ll need to attach a float or bobber, with a small hook (#8 to #12) tied to the end of the line.
  2. A live bait of your choice can then be threaded on the hook. Sometimes, you may need to attach a bit of split shot to the line between the bobber and the hook, to keep the bait from floating up in the water.

Remember that your youngster may not be comfortable wielding a standard fishing pole, so consider using down-sized gear. This will make it easier for them to cast and retrieve their lure, as well as land any fish they manage to hook.


Where To Go

young angler pulling the fishing rod
Credit: Megan Nagel/USFWS

When you are heading out to fish with the kids, try to select a place that will suit them best.

Typically, this means a place with a long, open stretch of bank or a roomy dock; if you have access to a boat, you have more flexibility, but you still want to select a location that will work best for the kids.

Here are couple of other things to keep in mind when trying to choose the fishing spot:

1) Young anglers often have difficulty casting and they are likely to get their lures snagged on every object in the vicinity, so try to pick a wide-open location, without a lot of trees, rocks or weeds.

2) You also want to avoid crowded locations, to help ensure everyone stays safe and that your children won’t disturb other anglers.

3) Remember that children have short attention spans and fishing is an activity that requires patience. The best way to keep them focused on the task at hand it to catch fish; kids won’t enjoy staring at a float for very long unless they are getting nibbles.

Accordingly, you should target easy-to-catch species and try to fish in locations that are full of them.

4) Finally, don’t forget that children will need easy access to a bathroom, and they’ll probably want drinks and snacks during the outing.

Refreshments are easy to bring from home, but you may have to do a little homework to find a suitable fishing location with nearby bathrooms. Small ponds at local ponds are often a good option, and these locations often provide easy fishing opportunities for the kids.

Types of Fish Worth Targeting

young angler with a bunch of trout
Typical day at the stock trout ponds…

Some fish species make better targets for young kids than others do. For example, largemouth bass are often sage inspectors of lures, and it can take all of the finesse an experienced adult can muster to entice them to bite.

Accordingly, they aren’t usually a good species to target with first-timers. The same could be said of many other species, such as trout and walleye.

However, several other species are well-suited for young anglers. This includes:


bluegill underwaterAlthough this primarily means bluegill, most of what can be said about bluegill applies to other panfish, including green sunfish, shell crackers and red-breasted sunfish.

Bluegill and their relatives can often be caught throughout the day, and they tend to congregate in distinct areas, which means that once you find one, you can probably find more in the same spot.



catfish underwaterCatfish often take more patience to catch than panfish, but they also give your child a chance to drag up a reasonably big fish. Also, children may be amused by some of the more unusual baits used to catch catfish, such as hot dogs and grapes.

Catfishing is traditionally done at night, but you can catch catfish at any hour of the day.


Stocked Trout

rainbow trout underwaterTrout living in rivers or large lakes are not easy for children to catch.

However, many places provide stocked trout ponds, specifically designed for young anglers. These ponds tend to have a no-catch, no-pay policy, so the owners do their best to keep the trout hungry and accustomed to the presence of people, which makes them pretty easy for youngsters to catch.

As a bonus, many such places have tackle the kids can use for a small fee, which alleviates the need to purchase their gear.


The Best Baits for Young Anglers

kid holding a fishing line with worm hooked on itBait selection is a controversial topic among adult anglers, but when fishing with children, it’s best to keep things simple.

Your basic choices include worms, crickets and bread.

Each has its own set of benefits and drawbacks, but any of the three can help you achieve success with your kids:

Worms – Worms are the quintessential fish bait, and they work very well for most species you’re likely to target with your kids including panfish and catfish, as well as more ambitious quarry, such as bass and trout.

Worms are available at virtually every bait store in the world, but you can also go digging for them yourself. In fact, your kids may find this part of the outing more fun than actually fishing.

Many people make the mistake of using the biggest worms – usually nightcrawlers – they can find; however, many times, red wigglers, which are much smaller, work best for bluegill.


Crickets – Crickets are also very effective bait, and they often elicit more strikes than worms do (particularly in heavily fished places, in which the local panfish become wary of worms). They also work better with small hooks than worms do, and are often less vulnerable to “bait thief” fish.

Crickets are often a bit more difficult to find at bait shops than worms are, but you can often purchase them at larger pet stores, who sell them at very affordable prices as food for lizards and turtles.

You can also try to catch your own crickets, although grasshoppers – who work nearly as well – are often easier to catch en masse.


Bread – In some places, particularly those with dense populations of bluegill, catfish or carp, you can often catch fish with nothing more than a bit of bread.

Squish the bread up into a small ball and just stick it on the hook as though it were a cricket or worm. Bread doesn’t last very long in the water, but because it isn’t “gross,” many kids will enjoy learning to bait their own hook with bread when necessary.


Rules and Regulations

South Carolina fishing regulation board
South Carolina Lake Oolenoy fishing regulation sign

Always be sure to investigate the rules and regulations in effect before heading out to the fishing hole.

Most municipalities and jurisdictions allow youngsters under an established age to fish without obtaining a license of any kind, but the age at which this occurs varies.

You don’t want to end up on the wrong side of the law on your child’s very first fishing trip, so make sure you find out the relevant laws and follow them to the letter.

Some municipalities host “free fishing” days for kids or families, which can give you a chance to gauge your youngster’s enthusiasm for the activity before outlaying significant funds. Additionally, many locations allow fishermen and fisherwomen of all ages to fish private lakes without obtaining a license, and this is worth investigating.

Don’t forget to familiarize yourself with all of the other pertinent rules too. Be sure that you know the legal seasons for fishing, any species-specific regulations that are appropriate and tackle limitations.


Teaching the Importance of Conservation

young angler looking into fishing netWhen you introduce your children to fishing, it is important to consider the totality of the event. This not only means catching fish, staying safe and having fun, but it also means understanding the importance of conservation and empathy.

For example, while it is perfectly acceptable to catch some fish for the dinner table every once in a while, recreational anglers should practice catch-and-release fishing.

Explain the basic principle of the practice to your child as well as the reasons for doing so. Most kids will be only too happy to help protect the fish, and you’ll have started your young angler’s fishing career on the right foot.

Teach Them Good Habits Early On

Additionally, as most experienced anglers are already aware, litter is a big problem around many lakes and rivers. Many popular fishing locations are lousy with old lures, bait cups and bundles of line, all of which threaten wildlife and ruin the aesthetics of these otherwise-gorgeous locations.

Point out examples of litter to your youngsters and discuss its impact on the local environment. Impress upon them the importance of proper trash disposal and consider bringing along a small trash bag to collect some of the debris strewn on the ground (keep safety in mind: don’t allow them to pick up broken glass or lures with sharp hooks).


Have a Blast!

kid smiling while holding caught fishAbove all else, make sure that your child’s first fishing experience is fun.

You’ll need to remain patient and flexible to do so, but the rewards will justify your efforts.

After all, fishing is fun – you just need to show them that it is. Don’t worry if your 6-year-old is more interested in feeding the ducks than catching fish. She’s still hanging out with mom or dad by the lake, which is still a valuable experience.

Make It Easy

Similarly, be ready to give up the best casting angles and fishing spots to your kids to ensure they have the best chance of catching fish. This is especially important for older children, who may become frustrated if they aren’t successful.

You can even consider casting and setting the hook yourself, and then passing the rod off to your young one, who can then reel in the giant fish – this is, after all, the fun part.

Take Breaks

Don’t be afraid to allow your youngsters a bit of a break every so often. They may have an hour of fishing in them, but they may not be able to harness this whole hour at one time.

You may be surprised how a 15-minute-break spent chasing their siblings or looking at birds through binoculars will recharge their interest in fishing.

Fishing Comfortably

Also, remember that comfort goes a long way with children.

Make sure to dress them appropriately for the weather, and bring along all the necessary sun screen and bug spray you need to keep them happy.

Just like you, they’ll remember the sights and sounds of their first fishing trip, as long as you help provide the smiles.

For more on Outdoor Empire, “your one-stop destination for outdoor gear talk,” go to its website. 

Or you can browse around here.

Double X Tackle Launches New Website With New Gear


Double X Tackle has relaunched its website to bring all of its brands together in one place.  Double X Tackle is proud to announce that all four American-made fishing tackle brands, Vance’s Tackle, CAGI Sonic Attractors, ClearBoard planer boards and Double X Tackle (formerly Rainbow Plastics) are now all on one site.  Offering the full catalogs of all of these brands makes it easy to reach the $50 limit for free shipping, and that includes the trolling rods!

The new website also provides the opportunity to snag more savings by buying in larger quantities.  Most items offer a larger pack quantity that comes with built in savings, take for example the 1/4-ounce A-Just-A-Bubble, a 12-pack offers an awesome 18-percent discount over the single-pack price!

Now through the end of August, Double X Tackle is offering a special discount to all followers of Media Inc. Publishing magazines; enter code NWSAUG at checkout and receive an extra 5-percent off along with the everyday free shipping for orders over $50.  America- made fishing tackle done right!.

Look for us at

New CEO Named At SoCal Company Turner’s Outdoorsman

The following Press Release is courtesy of Turner’s Outdoorsman:

Turner’s Outdoorsman today announced that Gene Lumsden will retire as chief executive officer on June 30, 2017. The Board of Directors elected Bryan Harris to be the company’s president and CEO effective July 1, 2017. Harris currently serves as president of Turner’s Outdoorsman.

Lumsden served as president and CEO of Turner’s Outdoorsman from June 2009 thru June 2012 when Harris was appointed President and Lumsden became CEO. Lumsden grew the Rancho Cucamonga, CAbased Company from 13 stores in 2009 to the 19 locations currently operating.

Lumsden noted, “It has been a pleasure watching the employees grow this company to what it is today and to work with the Turner’s Team.”

Bryan Harris becomes president and CEO after serving as president since 2012. Harris has been a key part of Turner’s success and an integral part of the company for over 36 years. Turner’s Outdoorsman, which is the largest privately owned specialty sporting goods chain in Southern California, operates 19 stores throughout Southern California from San Diego to Oxnard, including an E-commerce store.

Turner’s plans to open more stores in the near future and is on pace to enter the Northern California area this fall. They have been in operation for 46 years carrying a wide selection of merchandise for fishing, hunting & shooting sports and they have recently added four well equipped Archery Pro Shops in the Chino, Pasadena, Victorville and Oxnard locations.

Staffed with expert sales associates to provide exceptional customer service, they are well received within their communities for their customer service, selection and promotion of local youth fishing programs, conducting various hunting and fishing seminars and for hosting the largest hands-on shooting sports fair in the state. Turner’s works closely with organizations such as the NRA, Safari Club International and Ducks Unlimited to help preserve and protect hunting, shooting and fishing activities in California.

For more, go to  our website. 

Main Office & Warehouse Serving all locations:

11738 San Marino St. Suite A

Rancho Cucamonga, CA 91730

(909) 923-3009

Fax (909) 923-1138